Earlier this month, the host of popular Gimlet podcast “Heavyweight” told his listeners in an ad that it would be moving to Spotify exclusively on Nov. The company, which has 365 million monthly active users, has also acquired podcast production companies over the years, including Gimlet Media. “It’s sort of the buzzier of shows, people hearing about something and they want to check it out.” At the time, Spotify was attempting to roll up the entire podcast market, and getting the most provocative podcasters under their tent was core to that strategy. “There are tent-pole projects that oftentimes bring people into the platform, and also into podcasting,” Dawn Ostroff, Spotify’s chief content officer and advertising business officer, said at the Information’s Women in Tech, Media and Finance Summit last week. Spotify signed Joe Rogan to a 100 million exclusive content deal in 2020 because he was controversial. Spotify as of last month had about 1,000 original and exclusive podcast shows. Joe Rogan one of the world’s most popular and influential podcasters is taking his show to Spotify.
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The company has signed exclusive podcasts featuring popular talent including “The Joe Rogan Experience,” “The Michelle Obama Podcast,” and the advice and comedy program “Call Her Daddy.” Joe Rogan’s deal to license his video and audio podcast was worth roughly $100 million. Podcaster Joe Rogan at a UFC event in May 2020. Within just 48 hours of the announcement, Spotify's market cap increased by nearly 4 billion, to it's highest point in nearly two years. It seems that there could be a large amount of money involved here in the event of a breach of the agreement by either (or both) parties, which. According to Daily Mail, Rogan’s potential early exit could breach his contract with the music streaming platform. The multi-year deal is reportedly worth more than 100 million. Rogan agreed to the deal with Spotify in 2020, which would continue through 2023. At the time, Budden said his show was undervalued. Joe 'podcast is moving to Spotify' Rogan made headlines recently when he announced that he has signed an exclusive deal with Spotify. “Last Podcast on the Left” is the second podcast to leave its exclusive status to Spotify, following Joe Budden exiting his exclusive agreement after both sides could not come to an agreement on terms. Revenue from podcast advertising rose 19% to $842 million last year, compared with 2019, according to an Interactive Advertising Bureau study prepared by business advisory services firm PwC. audience for podcasts continues to grow, reaching about 80 million Americans, up 17% from last year, according to a report released in March by Edison Research and Triton Digital. “But right now the trend is the podcasting platforms are paying a lot more money to the content creators than their podcasts generate at the time of those deals.” “There are points in the creators’ careers where that balance may shift where they actually can generate even more than they were guaranteed in those exclusive deals, by being independent,” said Mike Chapman, a partner at management consulting firm Kearney. Podcaster Joe Budden’s exclusive contract with Spotify is ending, and he’s expressed concerns over how he has been compensated.Īs more podcast platforms battle for top talent, podcast hosts need to weigh what is best for their brands: sign a lucrative deal with one platform exclusively, or distribute their podcasts across multiple platforms and make money through ads and live shows. The most streamed song was Roddy Ricch’s “The Box” and the most streamed album was Juice WRLD’s Legends Never Die.Company Town Podcaster Joe Budden says he plans to leave Spotify In the U.S., Juice WRLD was the most streamed artist and Swift was the most streamed female artist, coming in at No. The most streamed song of 2020 was The Weeknd’s TikTok sensation “Blinding Lights,” which had nearly 1.6 billion streams, and the most streamed album was Bad Bunny’s YHLQMDLG, which was streamed 3.3 billion times. Taylor Swift, Ariana Grande, Dua Lipa and Halsey rounded out the top five. For the second year in a row, Billie Eilish was the top female artist on Spotify. With 8.3 billion streams this year, Bad Bunny took the crown for most streamed artist followed by Drake, J Balvin, Juice WRLD and The Weeknd.
In the U.S., the top podcast was NPR News Now followed by The Joe Rogan Experience, The Daily, Call Her Daddy and The Michelle Obama Podcast.Īs part of its annual Wrapped year-in-review programming, Spotify also revealed the top musicians, songs and albums on its global platform in 2020. It debuted exclusively on Spotify in July before rolling out onto other platforms in September. Of those shows, only The Michelle Obama Podcast is a Spotify original. The other most popular podcasts from this year included TED Talks Daily, The Daily, The Michelle Obama Podcast and Call Her Daddy. Spotify Finds New Managing Director for Gimlet Following Lydia Polgreen's Exit
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